Rhetoric is the art of persuasion. It is an art of discourse. It capacitates speakers and writers with skills to inform, persuade and move audiences in specific situations. It is about effective persuasive writing and speaking. The art uses figures of speech to bring vivid impact on audiences. It ensures impressive effect on the audience. Rhetoric goes back to Socrates, Plato and Aristotle. Sometimes defined as the science of logic, persuasive communication or rhetoric is founded on seven cornerstones.

The Training
Confidence in speech writing and speaker or presenter. Be able to produce and present powerful speeches. Practice addressing audiences, writing impromptu and elevator pitches.

The Audience
All leaders; speechwriters; journalists; personal assistants.